Edit: I had to remove the link which started this post (it was a reply to another post on another blog with which I have some association, but I wish to state that I have no association with that post which has now been taken down). However, the general points remain true to my thoughts on the matter. I cannot comment further.
Blogging will not replace other forms of media. This is not its goal anyway. Certainly for me, it was a way of practicing and practising writing. Doing this in a public way was designed for me to ‘commit’ to the task. Feedback would be an additional benefit. Blogs, do, on the other hand, provide a good analysis of various issues, and in many cases in the scientific blogosphere anyway, they are highly accurate and treat the subject in greater depth than any of the traditional media. So we can agree that they are valuable. Perhaps more valuable than they appear to most people, as Scott Rosenberg discusses in this fascinating piece on blogging, empowerment and the ‘adjacent possible’. I am certain I will return to that post again and the intriguing ideas therein.
So, to pick apart a few points sometimes made about blogging:
Easy to start, hard to maintain.
Yes, and no. Writing a blog is not simply about writing. One must have subject material and that means “research”. However, if you are a regular across news sites, research journals, current affairs and other blogs (that is to say if you are a fully paid-up geek) then finding stories is not too hard. And if you do blog, you’re probably already the kind of person who feels compelled to write about the stories and information you find! Still, it requires effort and this may not fit in with your lifestyle and interests.
“Maintain” is an interesting choice of word. They don’t require a lot of maintenance once set up well. Sites like WordPress and Blogger make this possible. But you still need to write for your blog. Your blog becomes like a little corporation that employs (dictates?) you to write for it. Yes, it gets a life of its own as you contribute the pieces and the ‘general public’ delivers some feedback. You may even end up engaged in a public discussion on a particular issue. Rather like this post really. What a wonderful thing to be a part of.
Need to keep it constant updated otherwise you lose potential followers
Frequent/regular posting is important, but arguably quality is more so. On this blog, I still get hits on the better posts (in my opinion anyway) weeks after I posted them. Yes, the hit rate drifts if I don’t post for a while, but it quickly recovers when I do. This is because I promote new posts via twitter and Facebook etc., so my followers (I don’t have all that many unfortunately) know if I’ve posted. New followers come from being active in the online community. It is very rare to have someone simply stumble onto your site and then choose to follow it. These people are not likely to be harsh on you for infrequent posting anyway.
Engaging with the online community through twitter, Facebook and especially through hosting and contributing to things like blog carnivals is what gets people interested in your blog. It establishes ‘capital’ in your blog and that lingers for some time after each post, sustaining the blog between posts.
Thoughts into words
Writing is not that hard with practise. If you can speak coherently, you’ve got the basics of writing coherently. In fact, you can practice writing when you speak – next time someone asks you an ‘important’ question, think about how you will craft your next sentence a bit more than usual. Sure, spoken and written language are different, but clarity cuts across both domains. Practise is what is needed. Writing will help you clarify your thoughts too. Add to that some constructive feedback and you have a brilliant combination of original thought, considered opinion and flowing writing.
Credibility and the ol’ anonymity chestnut
This has been done to death. Anonymity no more suggests inaccuracy than having a name implies factual correctness. Seriously consider it. There are idiots writing for newspapers who put their name to their work. Having the name there obviously does nothing to improve the tripe they concoct. And I do find it irritating when anonymous writers make critical observations on anonymity online. There may be many reasons for concealing your identity, e.g. so your employer doesn’t know, so people can’t find you (especially if you’re providing a whistleblowing function), the list goes on. The desire to spread rubbish is not the only reason (though I can’t deny some do, I still return to my point that people do the same under their own name, so who’s kidding who here?)
Oh, and this issue with making it possible for “just about anybody to write anything”. Is anyone seriously suggesting this is a bad thing? Now, of course, how one reads all these random ramblings in cyberspace is important. Note that carefully because it warrants repeating: it matters how you read blogs – you have to take care in what you accept as true or correct. This applies to newspapers too; and TV; and magazines. Hell, even refereed academic journals are not immune.
Sorry, post has nowhere near the impact following revision. The link that remains at the top remains an interest of mine though, worthy of follow up.