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We live in a world of signs. A life surrounded by instructions and rules with which we must comply. Sometimes we struggle to know whether to stop, go, reduce speed or keep left. Sometimes we are asked to do several of these things at once. Occasionally, we are struck with a sense of control, that we are being led down a path in life that is not fully chosen. At other times, we realise that we choose paths in response to an external, carefully built up set of social norms that make us behave in acceptable ways. Old items make way for the new, despite both having the same basic function. Our worldview colours our choices, highlights the important things. We act, we deny, we reach terrible states of cognitive dissonance, we choose. At all times we move from one moment to the next, one upgrade to another, never stopping, living our lives in the moment, one eye on the future, beholden to the past.